I’ve been running performance max campaigns in Google Ads from when they were first launched, but this year they’ve started to get even better. Google’s began to roll out more control and reporting capabilities in this campaign type, including campaign level negative keywords, demographic exclusions and device targeting – features that Google Ads specialists like myself had long been asking for! Already I’m starting to see even higher ROAS figures and lower cost per conversions.
I often run performance max campaigns alongside search ad campaigns – named by Google as a ‘power pair’ – I’ve found the two together often generate the best results for clients.
If you’re looking for better results from your Google Ads, or you’re new to Google Ads and you require someone to set-up and manage these for you, then please contact me for a no obligation quote.