Google doesn’t let you pay to be at the top of the organic results, but by using Google Ads it does let you pay to be at the top of the sponsored search places. For many search terms the top 4 positions are now occupied by websites that have paid to be there. When managed effectively and with the correct experience and know how, advertising through Google Ads can be a cost effective way of marketing. Managed badly and you’ll spend a fortune on inappropriate clicks for unsuitable search terms that don’t fetch in leads.
I have many years experience of managing pay per click advertising campaigns for companies with small to large advertising budgets. My management costs are very competitive, and I don’t charge the companies with big budgets any more than I do the small sole traders. For a free quote please contact me here.