Google Ads Isn’t Right For Every Business
Google Ads – Previously Named Adwords – when managed correctly is a great way of driving visitors to your website and generating leads and sales. But it’s not right for every business.
Google Ads may not be right for you if:
- You don’t have the right foundations in place, driving potential customers to a poor website won’t result in conversions.
- Your order or sales value is low. If you’re spending a £1 per click for a sales order worth £6 (keeping in mind not every click becomes a sale) then your profit margin will be too small.
- Your conversion rate is too low compared with competitors.
These rules are just a guide. Poor management of your ads can also cause your Google Ads advertising to perform poorly. It takes time, training and experience to be able to manage an Adwords account well, if you’d like me to help you manage your ads please get in touch here.